WE GRASP WHAT WILL BE
We track social shifts and analyse people's everchanging needs. Call it future anthropology. We dissect today's phenomena, to foresee tomorrow's culture.

WE PRESENT
Explaining tomorrow's culture is tricky. You don't want to be too
generic, nor too prophetic. Plus, each listener has a different frame of reference. That's why we cut to the case. Meaning, for each situation we select the words, sounds and images that best explicate which future developments are cardinal.

WE INNOVATE
The pragmatic side of our work is new product development. Putting our theories into practise, with our database - our Trendtank© - as a nucleus.

AND WE TRY TO WRITE
Because we feel it's such a momentous topic, especially for the 20 years to come, we're writing a book on Redefinition - the plenary changeover of current systems. We've been working on it since 2004, so we're humble in thinking it'll finish any time soon. But, with today's apocalyptic - and tendentious - headlines about the crisis, and with Obama's impetus for change, the idea of redefinition is suddenly propelling into actuality. Who knows, we might get it done in time after all.

Sorry, we emptied this space temporarily.
Claiming you talk sense about the future isn't too convincing when the gist of your site hasn't been
changed since 2006...
Rather blank than obsolete, we figured.
The update is oncoming.